Mattel’s recent launch of a Barbie doll that represents a person with Down syndrome has garnered widespread attention and applause from people around the world. This initiative is seen as a significant step towards inclusion and representation for individuals with disabilities, especially those with Down syndrome.
The new Barbie was brought to market through work with the National Down Syndrome Society (NDSS), a non-profit organisation that advocates for the rights and inclusion of people with Down syndrome. The NDSS collaborated with Mattel to ensure that the new Barbie accurately represents the physical features of people with Down syndrome.
The new Barbie has a unique face and body sculpt that is more illustrative of women with Down syndrome. For example, the doll’s face has a rounder shape, smaller ears, and a flat nasal bridge. The eyes are slightly slanted, with an almond shape. The doll also has a shorter frame and a longer torso, which is typical of people with Down syndrome. Additionally, the dress pattern includes butterflies and yellow and blue colours that are associated with Down syndrome awareness.
This move by Mattel is a significant step towards creating a more inclusive world for people with disabilities, especially those with Down syndrome. By creating a Barbie doll that accurately reflects the physical features of people with Down syndrome, children with the condition can see themselves represented in the popular toy figure. This representation is essential because it promotes a positive self-image and promotes awareness and understanding of Down syndrome.
Moreover, the launch of this new Barbie is a significant achievement for the disability community. It shows that companies like Mattel are recognising the importance of inclusion and representation of people with disabilities. It is a testament to the hard work and advocacy of disability organisations such as the NDSS, who are tirelessly working to ensure that people with disabilities are represented and included in all aspects of society.
Maple Community Services, a leading disability provider specialising in the supports and services of those with Down Syndrome in Australia, has welcomed this move by Mattel. It believes that this initiative will go a long way in creating a more inclusive and accepting society.
Maple emphasises the importance of representation in creating a positive self-image and promoting awareness and understanding of Down syndrome.
Furthermore, Maple Community Services also offers a range of support services for individuals with Down syndrome, including mental health NDIS providers and respite accommodation. These services are designed to provide comprehensive care and assistance to individuals and their families, promoting overall well-being and quality of life.